Women Representations in Advertising Ad. Age Encyclopedia of Advertising. Although women are depicted in various roles and statuses in advertisingranging from homemaker to business executive and from sex object to superwomanit is only since the mid 2. While some observers may be impatient with the traditional images of women used by major packaged goods marketers, those depictions reflect meticulously calibrated research designed to detect the subtlest element of potential offense in the target group. This market research based advertising may not always show trend setting women the images they want to see, but market research seldom leads advertisers far astray. In short, the roles of wife and mother continue to be performed by large numbers of women whom advertisers seek to address. Targeting women Early days. Company Profile Advertising Agency Pdf To DocOnline advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver. For the past 35 years, Pakistan State Oil has been fuelling the needs of the nation. Acknowledged as the leading Public Sector Company of Pakistan, PSO has been. In 2002, Asda was awarded the Nestle Social Commitment prize yes, really, and Asdas own research unsuprisingly shows that 66 of adults consider the WalMart. Company Profile Advertising Agency Pdf' title='Company Profile Advertising Agency Pdf' />One of the most enduring female characters in advertising is Aunt Jemima, a trademark that had its beginnings in 1. Invited to breakfast with millions of families all over the world for more than a century, Aunt Jemima eventually became an icon. By the end of the 2. Although women are depicted in various roles and statuses in advertisingranging from homemaker to business executive and from sex object to superwoman. News, sports, features, obituaries, advertising, and special online features from the citys daily newspaper. SAM. gov The System for Award Management SAM is the Official U. S. Government system that consolidated the capabilities of CCRFedReg, ORCA, and EPLS. Adobe is changing the world through digital experiences. We help our customers create, deliver and optimize content and applications. RGA is an American international advertising agency headquartered in New York with additional offices in Austin, Los Angeles, San Francisco, Chicago, London. African American consumer market. While some products are named to entice women to buy them, none has enjoyed the success of Gold Medal flour and its Betty Crocker trade character. S5 S7 For Windows Download Crack Windows. As a result of a successful promotional campaign for a pincushion in the 1. Washburn Crosby Co., the marketer of Gold Medal flour and forerunner of General Mills, found itself besieged with requests for the premium, along with more than 3. Sam Gale, head of the companys ad department, decided that a single fictional spokeswoman should sign the response letters and decided on the name Betty Crocker. Blanche Ingersoll, a Washburn Crosby employee, became the voice of Betty Crocker on the radio in 1. Since that time there have been at least eight different images of Betty Crocker. The most recent, introduced in 1. Depression and war Changing roles. The Great Depression and World War II left indelible marks on American society, and Rosie the Riveter and other ad icons of the time left their marks on advertising. Through the 1. 93. In 1. 93. 1, a magazine ad for Listerine deodorant featured a photograph of a nude womans back and the side of her breast. Woodbury soap featured what is thought to be advertisings first full figure b w photograph of a nude woman shot by Edward Steichen in 1. The conflict between womens actual role in society and the ways in which advertisers portrayed that role came to the forefront during World War II. While wartime propaganda encouraged women to labor for country and family, advertisers urged female factory workers to remain glamorous and keep the home running smoothly. Many advertisers portrayed women in their newly expanded roles. For instance, Eureka showed three women in its vacuum cleaner adsone in a military uniform, one in pants and another in typical housewifely garb. By late 1. 94. 4, however, women were being prepared, often through strategically placed advertising, to give up their jobs when the soldiers returned home. At the end of the war, advertisers began once again to show women at home, sometimes going so far as to suggest that a working mother was not a good mother. In an advertisement by Adel Precision Products Corp., a young child asked, Mother, when will you stay home again. Return to the home The 5. During the 1. 95. As more women entered the workforce, however, another kind of advertising made use of them as a means for selling goods and services. Those ads showed women as clerks, telephone operators and secretaries using the latest office equipment and office furniture. Women in the ads are generally employees not bosses, followers rather than leaders ultimately, the ads reminded readers that a womans job was a means for finding a man and that the primary purpose for women at work was to help men succeed. Another approach to the portrayal of women in advertising involved scantily clad females in alluring poses those images most often appeared in ads for products used by men. Feminism and the 6. One of the chief targets of the revitalized womens movement in the 1. Advertising, although a target, also became an ally, as the industry provided a variety of venues and activities for the single, self supporting woman. Advertisers came under severe scrutiny from feminist groups, womens organizations and students of mass communications. As the debate over womens images in advertising intensified, the National Organization for Women, founded in 1. During the 6. 0s, emphasis began to be placed on the independent woman who, although married, drove her own car, had a fulfilling job and participated in or made major purchasing decisions. This era culminated in a December 1. Macys Department Store in New York. The protest, which may have been the first organized demonstration against the image of women in advertising, was staged against Mattel Toys in reaction to an ad the company had placed in Life to promote its Christmas toy line. Criticism and change. In March 1. 97. 0, NOW created the Barefoot Pregnant Awards of the Week the group distributing thousands of stickers that proclaimed This ad insults women. Ad executives were re evaluating their portrayals of womens roles in society. A classic ad from that period came from the Polaroid camera campaign featuring actors James Garner and Mariette Hartley. Ms. Hartley was shown in a distinctly non traditional rolefixing a car. One of the turning points in advertisings portrayal of women came with a landmark campaign from Revlon in 1. The Charlie perfume campaign featured confident young women in tailored pantsuits pursuing traditionally male oriented activities. Grey Advertising created the first Charlie ads. In 1. 97. 5, a new agency, Advertising to Women, was founded. Its intent was to reach the contemporary, confident, career oriented woman who was not inhibited by her sexuality. Market research conducted by the agency showed that women were responsible for most household purchases, 6. The superwoman. Advertising in the 1. One classic ad from the period was one for Enjoli perfume, which depicted a sexy but capable woman who could bring home the bacon, fry it up in a pan and never let you forget youre a man. Women Against Pornography, a U. S. lobbying group, was concerned about the sexual images of women portrayed in advertising and the influence of such images on sexual violence against women. The group founded an annual awards program to applaud and censure ads on the basis of presence or absence of sexist overtones. In 1. 98. 3, Jockey, a company known primarily for its line of mens underwear, introduced the Jockey for Her campaign from Minneapolis based Campbell Mithun, which featured real women representing a range of professions, ages and body types. The brand became an instant success within five years, it was the most popular U. S. brand of womens underwear, commanding a 4. Emerging images. By the 1. One groundbreaking ads was for Maidenform, which pictured some of the objects representing slang terms for womana fox, a tomato, a doll and a chick. The text accompanying the ad read, While images used to describe women are simple and obvious, women themselves rarely are. Just something we like to keep in mind when designing our lingerie. Other advertisers also abandoned traditional strategies that had been used to depict women. Asda Company Profile Corporate Watch. Asda is one of the biggest supermarket retailers in the UK and a ubiquitous presence in towns, cities and retail parks across the UK. Owned by US retail giant Wal Mart, Asda has been criticised for misleading advertising, using suppliers with illegal employment practices, ignoring planning regulations and destroying greenbelt land. You can find Corporate Watch articles on Asda and our 2. Click here for Asdas head office, directors and other basic information from the opencorporates website. Click here for details of Asdas latest profits and other financial results from the Bloomberg website. Click here for information on the finances, directors and business of Wal Mart, the company that owns Asda. For a more critical perspective on Asdas work try the Labour Behind the Labour website. If you want to do some digging into Asda yourself, have a look at our Investigating Companies A Do It Yourself Handbook. Who, Where, How Much Head office. Asda is owned by Wal Mart Stores UK Limited, which in turn is owned by Wal Mart in the US. Wal Mart Stores Inc. S. W. 8th Street. Bentonville, Arkansas 7. USAPhone 0. 01 4. You can find lots of information, including details of their international operations and some stomach churning propaganda and greenwash, on Wal Marts corporate information website www. Its Annual Report can be read at http media. UK Office. ASDA Group Limited. Asda House Southbank. Great Wilson St. Leeds LS1. ADPhone 4. 4 01. Fax 4. Website www. asda. Wal Marts total net sales from 2. Asda thats roughly 2. Board of Directors. Tony Denunzio, CEOBefore coming to Asda, Tony Denunzio worked for Pepsico and LOreal. He is currently a non executive director of the MFI furniture group. Asda, and chairs the Retail Strategy Group. Andrew Bond. David Cheesewright. David Downie. David Smith. David Dible. Harold Scott Jr. John Longworth. John Menzer. Angela Spindler. Judith Mc. Kenna. Company Secretary is John Longworth. Andrew Bond is also chairman of property developer Gazeley, also owned by Wal Mart. John B Menzer is also a senior officer of Wal Mart, holding the positions Executive Vice President and President CEO of the International Division. Auditors Ernst and Young. Subsidiaries and alliances. Asda Employee Share Schemes Trustee Limited. Asda Quest Trustees Limited. Asda Storage Limited. Asda Stores Limited. Corinth Services Limited. Gazeley Holdings Limited. Mc. Lagan Investments Limited. George Davies Holdings Limited. APS Estate Agencies Limited. Asda Number 1 Limited. Asda Financial Services Limited. Burwood House Developments Limited. Company Chemists Association Limited. The Burwood House Group Limited. The George Davies Partnership Limited. Wal Mart UK LimitedInfo from http amadeus. Shareholders. Wal Mart Stores Inc. Wal Mart Stores UK Limited. Wal Mart Annual Report, 2. ProductsProjects. Stores Asda has three types of store Standard, with an average selling space of 4. Asda Wal Mart supercentres, which have been developedrenewed since the merger. Asda Fresh stores which focus on a fresh food range. Sixty percent of Asdas sales are currently in grocery items, although it intends to build on the growth of non food products in store, which may well change this balance. Asda sells six own brand labels Asda Smartprice, Asda, Good for You, Asda Organic, Asda Extra Special and More for Kids. Non food is the fastest growing area of supermarket retail, with a 1. The George fashion range was launched in 1. George Davis, founder of the Next chain of high street stores. From five outlets, the label has grown into a 1 billion business. Asda has now overtaken Marks and Spencer as the UKs biggest clothing retailer. Asda already operates five George only stores. In autumn 2. 00. 4 the company will open a pilot store selling non food products only in Walsall. The store will be called Asda Living and will sell all the non food products available in Asdas largest stores. Many stores also have petrol stations Asda is very proud of the low cost of its petrol. Asdas speciality businesses division includes pharmacies, opticians, jewellery and photo departments. Asda acquired an in house pharmacy through buying Moss Pharmacies from Alliance Uni. Chem for 1. 00m in 2. In 2. 00. 4 Asda operated 8. The new rules have been criticised for their potentially damaging effects on community and hospital pharmacies. Many Asda stores now have opticians, who provide free NHS eye tests for those who are eligible. In 2. 00. 2 Asda also started offering flu jabs at lower rates than GPs. Asda has plans to open 2. Supercentres before the end of 2. We aim to open at least 1. According to an article on www. When Wal Mart says one stop shopping, you should read that statement very literally. These big corporations want to be the ONLY place you and I shop. Its the Tennessee Ernie Ford theory of retailing You will owe your soul to the Company store. In this light, it is perhaps worth feeling a little bit paranoid when Asda announces that it is planning to introduce in store priests as part of our efforts to provide the local community with a one stop shop. Media. In September 2. Asda started a trial of instore digital TV which will broadcast advertisements from Asda and various suppliers. The trials are taking place in its stores in Wembley and York. Suppliers, each of whom have an exclusive deal on the catergory they are in, include Nestle, Coca Cola and Proctor Gamble. The trial is being run by Market Forward, part of media agency Publicis which manages Asdas media centre. Asda is not alone in this development Tesco, Sainsbury and Spar have all dabbled. Apparently research has shown that the majority of buying decisions are made instore, and the more channels there are the less effective normal TV advertising becomes. According to one commentator New ideas like Tesco TV and Asda FM are logical extensions of customer magazines. Procter Gambles director of customer business development, Gary Coombe, says Shopper marketing media is becoming more and more important and we do see retailers as the emerging media owners. The reality is that in store environments you have the opportunity to talk to consumers. Asdas media centre, which is based near its head office in Leeds, is described as an independent body sitting between Asda and media owners, providing objective advice. Asda planned to cover 6. UK internet grocery market by 2. However, Asdas internet plans have never gone quite as intended. It first talked of e commerce in June 1. Tesco. Its first project, Captain Value Mad valuemad. Value Mad has since been rolled into Shop. Smart, in which Asda recently took a strategic stake. Through a joint venture with America Online they distribute disks for internet service provider AOL renamed for the UK market to avoid the word America. Housing. According to a report on the Grocer in September 2. Supermarkets are planning to make strong moves into the housing market as a response to increasing pressure from local councils for the inclusion of social housing as part of redevelopment schemes. Asda, Tesco and Sainsburys are all said to be planning housing schemes including affordable housing in return for planning permission for new stores. Asda has invested 3. Poole in Dorset, including a 5. Daily Record, 1. 360. Ibid. 1. 1 Ibid., http www. Corporate Crimes.